Should You Hire a Content Writer? Check This Post Before You Move Ahead.

Writing, for long, has created a mystery around itself. Why is it that a few people can write in a flow and produce something profound while others would take an infinite number of drafts and create something so mediocre? The problem becomes all the more complex when you give both the writers the same brief to work upon and yet, they come up with dramatically different results.

First and foremost, it is imperative to define the term ‘good’ itself. Good writing has a few key properties:

  1. It is comprehensive: It is meaningful all by itself and is approachable for anyone, even if the reader does not have a ready understanding of the subject matter.
  2. It is fluid: Good writing will keep you engaged. In the middle of a well-crafted blog or article or a book, you will not feel like putting it down and going into the wanderlust of social media. You will feel like turning the next page and the next page, and once the reading is over – you will feel enriched.

The fluidity and comprehensiveness are two key characteristics which show that the writer has either put it in a lot of efforts in crafting the perfect piece for you or the writer you are dealing with is just exceptionally gifted.

Now that we have defined what does good writing look like, the question remains – what makes a good writer. As a matter of fact, it is not incredibly complex to gauge this. Since we are not dealing with fiction or drama here, no writer is under the pressure of creative performance. In business writing, articulation and engagement would trump even the most profound levels of creativity.

So, if you want to be a better writer, try inculcating these qualities. In addition to the qualities of comprehensiveness and fluidity, you can analyse the deliverables of your employed writers and check for these qualities:

1. Good writers are consistent because they understand what they are doing.

Freelancer Content Writer - Content Brahma

Any writer worth her salt, would be able to replicate the results of one well-written blog with another well-written blog. This is because she did not get the first blog right out of sheer luck. After years of practice, slaps on her wrists, client feedback and her own curiosity to learn better along with her quality to be self-analysing, she has developed a framework for herself which helps her produce quality writing consistently. This same framework may not work for some other writer, but it will definitely work for her.

If you want to know whether your writer is doing the job right – just ask her to replicate the results she got with one of her previous deliverables.

2. A good writer is always seeking feedback.

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Any writer worth her salt, would be able to replicate the results of one well-written blog with another well-written blog. This is because she did not get the first blog right out of sheer luck. After years of practice, slaps on her wrists, client feedback and her own curiosity to learn better along with her quality to be self-analysing, she has developed a framework for herself which helps her produce quality writing consistently. This same framework may not work for some other writer, but it will definitely work for her.

If you want to know whether your writer is doing the job right – just ask her to replicate the results she got with one of her previous deliverables.

In Conclusion

So, the next time you are trying to understand whether a writer’s work is worth the money she is quoting or not, just try analysing it on the following fronts:

a. Does her work show comprehensiveness and fluidity?

b. Can she replicate her quality work? Or does she have a high level framework for writing?

c. Is she open to honest feedback?

d. Is her work adding value, that otherwise would have been unattainable?

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